Early access is open in India

Hire creators, minus the middleman.Land brand deals, minus the middleman.

Post what you need and get pitches from creators who fit. Review their real numbers, chat, and pay only when you approve the content.Build one profile and pitch collabs that match your niche. Brands pay before you start, and your full fee is yours once the work is approved.

PopularSkincare UGCTech reviewersFitness Reels
See how it works
  • Money held until you approve
  • 8% fee, shown before you pay
  • Pitches only from creators who fit
  • Every brand checked by a person
  • Brands pay before you start
  • Keep 100% of your fee

Creators you can hire.Brands you can work with.

Instagram and YouTube creators from across India.D2C labels, apps and consumer brands from across India.

UGC creatorsReels creatorsYouTube reviewersTech unboxersBeauty & skincareFitness coachesFood creatorsFinance explainersUnboxing and haulsCar and bike reviewers
Home and decor creatorsPet creatorsMicro-influencers (10K–50K)Nano creators (1K–10K)Travel creatorsFashion stylistsParenting creatorsComedy and skitsGaming creatorsLifestyle vloggers
D2C beautyFashion & apparelFintech appsSaaS & AI toolsConsumer electronicsFood & beverageHealth & wellnessEdtechTravel & staysGaming
Home & decorJewelleryQuick commerceParenting & kidsSustainable brandsPet careAutomotiveFitness gearRestaurants & cafésHaircare

How it works

Three steps from collab to payout, all in one place.

  1. Post a collab

    Say what you need: deliverables, budget, usage rights and the kind of creator. It takes about two minutes, and we check new brands within 4 working hours.

  2. Review pitches

    Creators apply with their profile and a short note. Shortlist the ones you like and pass on the rest in one tap.

  3. Chat, hire and approve

    Agree on the details in chat and pay upfront. We hold the money until you approve the content.

  1. Build your profile once

    Connect Instagram or YouTube, set your rates and add your three best pieces. That's your pitch from now on.

  2. Pitch collabs that fit

    You only see collabs that match your niche and audience size, from brands our team has checked. So the brands you pitch actually read it.

  3. Deliver and get paid

    Hand over your files by secure transfer, get approved, and withdraw your full fee to your bank or UPI.

Rather pick creators yourself? Search profiles and send a private offer straight to their inbox.Have an idea for a brand? Pitch it from their page, even if they haven't posted a collab yet.

Browse creatorsBrowse brands

How the money moves

Pay upfront. Release it when the work is right.The money is held before you start.

Your payment waits with us, not with the creator, until you approve the content.Brands pay before you film. The moment they approve, the full fee is yours.

  1. Collab posted

    Glowlab asks for 2 Reels and a Story at ₹15,000.

  2. Pitch and shortlist

    Riya pitches with her profile. They agree the details in chat.

  3. Money held

    Glowlab pays ₹16,416. ₹15,000 is held for Riya before she starts.

  4. Work approved

    Riya hands over the files by secure transfer. Glowlab approves them.

  5. Paid

    ₹15,000 lands in Riya's wallet instantly, ready to send to UPI.

Everything the deal needs, in one place.

From the first pitch to the payout. No email threads, no PDF media kits, no chasing invoices.

Your profile is your pitch

Creators apply with one live profile and a two-line note. Brands see the same clean view for every pitch, with numbers pulled from the platform instead of screenshots.

Every brand checked by a person

Before a brand's first collab goes live, someone on our team checks the company, its website and work email, usually within 4 working hours. Creators only hear from verified brands.

Only collabs that fit

Creators see collabs that match their niche and audience size, so brands get pitches worth reading.

Chat with the collab pinned

Agree on details, hand over files by secure transfer, and approve the work, all next to the collab details.

Why not just go through an agency?

Agencies work with a handful of creators at a time, through a manager. Here every brand and creator gets direct access.

Finding a match

AgencyA talent manager sends a shortlist when they get to it.
Unify OpsPost a collab and creators come to you, or search and filter yourself.

Applying

AgencyPDF media kits and screenshots of insights.
Unify OpsOne live profile with numbers pulled from the platform.

Talking

AgencyEvery message passes through an account manager.
Unify OpsBrands and creators chat directly.

Getting paid

AgencyInvoices, follow-ups and long payment cycles.
Unify OpsMoney is held upfront and released when the work is approved.

Fees

AgencyRetainers and commissions you rarely see broken down.
Unify OpsA 8% platform fee, paid by the brand and shown before anyone pays. Creators keep their full fee.

Time to first post

AgencyWeeks of back and forth.
Unify OpsDays.

Example: a ₹15,000 fee costs the brand ₹16,416 (₹15,000 + ₹1,200 platform fee + ₹216 GST at 18%). The creator gets the full ₹15,000.

Ready to skip the middleman?

Joining is free for both sides. Brands pay only when they hire, and creators keep their full fee.